When it comes to marketing on the telephone… EVERY
word counts! And when ScriptingPower writes your scripts, you can be
sure that our proven techniques and winning script strategies, will give you
everything you need to optimize EVERY opportunity…
EVERY call… EVERY time.
We've offered a few Case Studies below, so you can see
how our telemarketing expertise and direct marketing strategies give our
clients an unprecedented RETURN ON INVESTMENT.
Hang ups and keep the conversation interactive.
potential customers on the telephone.
Other Products and have potential customers call you back!
Sales with proven direct mail and scripting techniques.
Conversion with inbound calls.
different media for optimal results - direct mail, newsletters, ads
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Call Case Study
Fortune 100 Company
Talk time costs money. That's why we developed
strategies and scripts
for this Fortune 100 Company that would:
Avoid giving a presentation to people who were not
interest without offering the full pitch
the product within 35 seconds - without sounding rushed
Upsell additional products to those who said "yes" to
the initial sell
goals were accomplished using subtle language techniques, interactive
and a "quick-sale" focus - developed by the experts at ScriptingPower.
Fortune 500 Company
developed an inexpensive Direct Mail Program that was followed up
with an Outbound Telemarketing call. The script was written so that interest
and interaction was established within the first 10 seconds of the call.
Customers were actually looking forward to the call and upfront
"Hangup/Not Interested" responses dropped nearly 50%. The
script strategies included:
Establishing the perfect "hook" to
keep prospects on the telephone
interest before offering the full pitch and initiate interaction
Subtly leading the prospect to the
close while explaining all benefits of the service
Writing objections and rebuttals
specific for the service and typical responses
Fortune 500 Company
difficult to sell to a customer who is listening to a tape recording
and has to press the buttons on their keypad to respond "yes"
However, we used a unique positioning right upfront to keep the customer
opting out. We then used a series of rebuttals that offered the customer
whereby we "softened" the sell and dramatically increased response
rates. We did this by:
Using a "you NEED this" technique to keep
customers on the telephone
Downselling if the prospect
initially pressed "2" for "NO"
Offering opt-out language that
helped keep the prospect on the phone